Mis-Advertisment?

400 SMS for RM 2 alone? Yep, we are talking about that very radio advert peppering our ears since the start of the month...wow it sounded too good to be true? I guess it is...

The radio adverts definitely did not mention the 'surprising' terms and conditions noted in the Hotlink (oops!) website advertisment - so can this be misconstrued as a mis-advertisement? I don't recall the radio adverts mentioning 'Terms and Conditions apply' either. Can the consumer sue if they are not happy?